What if Kmart became social trailblazers?

What would happen if this 

Begun to look more like this

K Mart has been in decline since the 1990's when they made some calculated missteps regarding technological integration. They however remain in many communities and hold a sizable percentage of big box retail. While the corporation struggles to find a way to hold on one commentator said K Mart lacks anything unique that would bring costumers there if given Wal- mart or Target as an option. An outside observer can see that Target offers a refined middle income one stop shop and Wal-mart offers a bargain basement one stop shop. K Mart cant compete in either of these area posing the question if K Mart wants to survive what area could they become leaders in?

Whole Foods has proven that consumers are interested in product origin and the growing discourse on corporate social responsibility shows that socially we are expecting businesses to be good corporate citizens. Might there be room for K Mart to pioneer big box retail in a socially responsible way? 

I would be interested in such a development and would take my business to K mart over the competitors of Target and Wal-Mart