The Why of Work

The Why of Work by David and Wendy Ulrich.

That question - the Why of Work, is one often easily answered in the non profit sector. Its a calling, a mission, a passion, a heart factor.

As I reflect on the sector and my experience in it all of these hold some truths, but when daily operations, and apathetic employees create poor performance across large portions of the non profit sector the why of work is the ideal question to be exploring.

The Ulrich's did not write the book for the non profit professional, it is aimed at those in upper mid management in a for profit environment, reading and reflecting on it has caused me great insight into ways that the sector struggles and ways that I can move my sphere of influence forward.

The first point that really captured me into the research of this book:
A Saratoga institute study found that 72 percent of employees who quit, leave because they feel they are not being recognized for their contributions or sufficiently respected and coached by their leaders.

- Wow, that is something that is very much in a leaders control. This has direct application to volunteer management and fostering and retaining great non profit employees.

In several of the organizations I have worked in those who had been in functionally the same role within the organization 5 or more years were often apathetic and complacent. In four different organizations I watch, highly talented, mission driven employees leave well before the 5 year mark. These individuals during personal conversations expressed feelings of overworked, taken advantage of, frustration at the lack of recognition and respect they deserved.

My take away from this is that I as a manager need to step up my recognition and coaching. Last year I hand wrote a card to each member of my team and distributed them at the holiday party, thanking them for their service. This year I have already set aside 1.5 hours each week to bring that recognition to the next level, I have set aside a portion of my budget to purchase small appreciation gifts to give with these notes and I plan to include an idea for a new years resolution focused on their development within our organization.

Combine calling with coaching and the potential to retain great members of your non profit workforce will improve.